Agencies are at an inflection point.
Whether you run a marketing, advertising, design, or another type of creative agency, you already know that it’s tough to operate, grow, and keep high margins in your business.
Clients are cutting budgets and demanding more innovation and creativity.
And, marketing is rapidly changing with new digital platforms, new cultural norms, and powerful younger consumers.
These trends are putting pressure on agencies and forcing the industry to evolve.
Competition is becoming fiercer but resources are becoming more scarce.
Agencies that do not grow will fail.
So, how do successful agencies deal with these complex challenges?
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