Illustration is a Versatile Branding Tool – Are Your Clients Missing Out?

Illustrations aren’t just for children’s books and cereal boxes anymore.

Businesses all across the web are realizing the power of illustration and putting it to work for their own brands.

Successful web illustrator, and influencer of the modern brand illustration movement, Alice Lee observes:

The landscape of tech illustration has gone through exciting changes in the last few years.

We think that’s a bit of an understatement.

Well-known businesses like Slack, MailChimp, Headspace, Airbnb, Basecamp, Dropbox, Salesforce and more have embraced custom illustrations throughout their marketing and branding – and not just for logo design. As a result, their brands have become more visually unique and distinct from their competition.

But, brand…

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